DES MOINES, Ia. (April 18, 2016) InsuranceSocial.Media, the leading social media software solution for insurance agents, has unveiled a new logo that better reflects the product’s insurtech roots and the power of social media marketing.

“Our new logo better reflects who we are as a company, and the powerful product that we offer to our clients,” said David Beall, CEO of InsuranceSocial.Media parent company Serious Social Media.

“We value communication above all—that’s what social media is all about! But our product wouldn’t be possible without powerful technology. This new logo perfectly combines the two components that allow us to create, curate, and automatically post insurance social media content for busy insurance agents.”

Developed by renowned Des Moines designer Steve Pattee, InsuranceSocial.Media’s new logo combines a speech bubble with an ellipsis. The speech bubble represents the communication that is at the heart of social media marketing, and the ellipsis—a familiar icon that indicates when a communication partner is typing a response—emphasizes the importance of two-way communication, or conversation.

The placement of the ellipsis may make viewers see the speech bubble as a face in its own right, with two eyes and a speech bubble of its own—and the blue dot is a reference to the product name, InsuranceSocial.Media.

The green of the speech bubble represents the freshness of the InsuranceSocial.Media product as well as the growth that successful social media marketing makes possible, while the blue is a nod to the traditional color of the insurance industry.

About INSURANCESOCIAL.MEDIA:

Founded by a team of insurance executives, professional writers, and software engineers, InsuranceSocial.Media combines professionally written, regulatory-compliant insurance social media marketing with cutting-edge technology and industry expertise. To learn more about InsuranceSocial.Media, visit InsuranceSocial.Media and blog.InsuranceSocial.Media.